Patricia DuChene, Chief Revenue Officer at Postal and former VP of International Sales at Wrike, shares invaluable insights on leading teams through tough times. She emphasizes the importance of using the 'Why, What, How' framework for delivering difficult news, advocating for honesty over sugarcoating. DuChene also discusses creating a 'lever cheat sheet' for sales teams to navigate negotiations effectively. Furthermore, she highlights the need for leaders to allow teams to process changes before resetting expectations, fostering resilience in uncertain times.
