Make It Happen Mondays - B2B Sales Talk with John Barrows The NeuroStrategy™ Behind Buyer Behavior with Jake Stahl
Jan 26, 2026
Jake Stahl, psychological strategist and founder/CEO of Orchestraight who created NeuroStrategy™, brings a psychology-first lens to selling. He explores NLP as ethical influence, how state changes and mirroring build rapid trust, and the STRAT framework for signaling, reframing, and driving action. Practical talk on instructional design, breaking conditioned responses, and optimizing presence for remote and in-person selling.
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NLP As Internal And External Tool
- Jake Stahl frames NLP as both an internal journey and an external communication tool that reveals decision-making patterns.
- Understanding your internal processes improves your ability to read and influence others without manipulation.
Design Training For The Learner
- Design training for the audience: learning styles, goals, and retention needs must drive the method.
- Use different instructional design approaches for salespeople versus accountants or technical roles.
Use Scripts As A Launch Pad Only
- Use scripts only as a launch pad and remove them once reps can adapt to prospects.
- Avoid 16‑page crutch guides that force reps to read instead of learn and connect with buyers.
