All In The Mind cover image

All In The Mind

Whispers, taps and tingles — what is ASMR?

May 13, 2023
Discover the science behind ASMR and debunk misconceptions. Explore the growing popularity of ASMR videos and the reactions faced by creators. Learn about the positive impact of filming ASMR videos in different locations. Understand the triggers and sensory sensitivity of ASMR and its connection to mesophonia. Explore how ASMR is incorporated into adult lives and strategies to overcome ASMR immunity.
29:08

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Quick takeaways

  • ASMR videos can elicit a tingling sensation and have a physiological effect, reducing heart rate and inducing relaxation.
  • ASMR provides a therapeutic outlet and a sense of comfort and connection for viewers during difficult times.

Deep dives

ASMR: Exploring the Calming Sensation

ASMR, short for Autonomous Sensory Meridian Response, is a unique corner of the internet that has gained immense popularity on platforms like YouTube. ASMR videos, featuring sounds like whispers, tapping, and chewing, have millions of views and are known to elicit a tingling sensation that starts in the head and spreads throughout the body. The feeling is described as calming, relaxing, and even euphoric. Researchers have found that ASMR can have a physiological effect, reducing heart rate and inducing a state of relaxation comparable to mindfulness or music-induced stress reduction. However, ASMR is not experienced by everyone, and estimates of its prevalence in the population are still lacking.

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