Exploring the rising popularity of ASMR online, this chapter reveals the global increase in ASMR searches and identifies the top searching cities in Australia. It also delves into the diverse reactions that ASMR creators face when discussing their work, from familiarity to misconceptions, and introduces a travel-themed ASMR YouTuber.
This episode was first broadcast in September 2021.
Have you heard of ASMR?
Whispery, clicky, crinkly videos are massive on YouTube - racking up millions of views.
The idea is that these sounds elicit a certain tingly, calming sensation in some people.
So what is ASMR and what does the science tell us about it?
Is it real … or pseudoscience? And why do some people get the opposite reaction – irritation rather than these pleasant tingles?