364. WHY NO ONE is Buying Your Offer, How To Market Your Product + Building Your Brand – LIVE Q&A
Mar 28, 2024
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Get insider tips on why your offers might not be selling, how to market your products effectively, and building a standout personal brand. Learn about scaling to an agency model, pricing strategies, creating engaging content, and prioritizing health for business success. Discover advice on funnel strategies, membership products, and standing out in your niche.
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Quick takeaways
Scale to an agency model carefully for maximum profit, consider membership products for successful funnels, and emphasize value to address pricing challenges.
Deep dives
Creating an Irresistible Offer for Online Program
When launching an online program to scale a coaching business, focusing on developing an irresistible offer that aligns with your strengths and delivers results for your clients is crucial. Consider strengths in working one-on-one with people, live group coaching programs, and discussions that lead to client transformations. Building trust and providing value for clients are important elements in developing a successful online program.
Utilizing Quiz Funnels for Product-Based Businesses
When running a product-based business, incorporating quiz funnels can be a beneficial strategy to engage potential customers and address objections related to online shopping. Offering tester kits or discovery sets can provide a low-cost entry point for customers to experience your products. Implementing quiz funnels with sample options can enhance the customer experience and lead to higher conversions.
Enhancing Audio Quality for Podcasting
Investing in a high-quality microphone like the Shure podcasting mic and headphones from Audio-Technica can significantly improve audio quality for podcasting. Additionally, soundproofing a recording space with foam and rugs can further enhance audio clarity and reduce echo, providing listeners with a better overall experience.
Overcoming Limiting Beliefs in Video Recording
For individuals hesitant about recording educational content on camera due to imposter syndrome or lack of confidence in delivery, consider focusing on strengths in one-to-one coaching and group programs. Implementing live group coaching sessions and recording those for your online program can leverage your coaching skills while catering to different learning styles.
Implementing Foam Soundproofing for Audio Enhancement
Incorporating soundproofing foam in a recording space, along with other simple adjustments like rugs and blankets, can greatly improve audio quality and reduce background noise. Setting up an audio-friendly environment with minimal echo and clear sound is essential for producing high-quality podcasts and online content.
Navigating Price Point Challenges for Coaching Programs
When facing price objections for coaching programs, focus on developing irresistible offers that demonstrate clear value and address client needs. Offering lower-cost entry points, creating accountability groups, and emphasizing client results can help overcome price objections and drive conversions for coaching programs.
No gatekeeping in today’s episode – we are taking you fully behind the scenes of a recent Société Q&A call with our members! We covered everything from why no one is buying your offers, how to market your products, scale to an agency model, social media strategy for personal brands, funnel mapping + advice, pricing your offers, and the best way to get leads for product-based businesses. If you’re a business owner or future entrepreneur, this episode is gold for you – so many strategies, hacks, and tips that will save you time, money + energy every day of the week.
HIGHLIGHTS
Why scaling to an agency model could actually make you LESS MONEY + our advice when making the decision to scale.
Funnel options + specific advice for membership products.
Offer not selling? We talk about pricing strategies and how to know if there’s a product-market fit with your ideal clients.
Building a powerful personal brand that has personality + what will make you stand out in your niche.
Our take on qualifiers for PRODUCT based businesses + why this matters so much in your businesses success.
RESOURCES + LINKS
Join The Société: The Place to Build A Freedom-Based Business - Monthly Payment Option Now Available