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Scaling a Service-Based Business and Personal Branding Strategies
The chapter explores the challenges and considerations of scaling a service-based business, emphasizing the importance of clarity on delegation, clear processes, and hiring practices. It also discusses the power of mixing personal interests on social media for a compelling personal brand, including the concept of selling higher ticket products with irresistible offers. Additionally, insights are shared on industry-standard conversion rates, handling objections in sales, building trust, and delivering transformation through coaching.