Masters of Scale Tyler Perry and Netflix's Ted Sarandos: Amplify the untapped audience
Jun 13, 2023
Tyler Perry, a trailblazing filmmaker and founder of a major production company, joins Netflix's co-CEO Ted Sarandos, who transformed the streaming landscape from his early days as a video store clerk. They discuss the power of authentic storytelling and how it can resonate with diverse audiences. Perry emphasizes the importance of ownership and creating your own opportunities, while Sarandos shares insights on curating content and embracing risks. Together, they explore the necessity of representation in media and how to challenge conventional wisdom for cultural impact.
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The Importance of Ownership
- Tyler Perry's father made $800 building houses, while the owners profited $80,000.
- This inspired Perry to pursue ownership in his ventures.
Authenticity over Zeitgeist
- Cultural impact comes from authentic storytelling that resonates with a target audience's needs.
- Focus on genuine connection rather than chasing trends.
Recognize the Need
- Identify underserved audiences by recognizing unmet needs and desires.
- Direct efforts towards fulfilling these needs.