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Tyler Perry and Netflix's Ted Sarandos: Amplify the untapped audience

Masters of Scale

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Narratives of Diversity and Authenticity in Cinema

This chapter explores the significance of authentic cultural narratives in the entertainment industry and the importance of representation for diverse audiences. The speakers reflect on their personal experiences, from formative moments in video stores to impactful collaborations with streaming platforms, illustrating the evolution of storytelling. The discussion emphasizes how genuine engagement and diverse narratives can shape audience perceptions and expand markets.

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