Agency Breakthrough

Marcus Sheridan – The story behind They Ask, You Answer

Jul 17, 2023

Keynote speaker Marcus Sheridan shares insights on content marketing, in-house vs. external hires, challenges teaching 'They Ask, You Answer,' and gift recommendations. The podcast delves into fostering trust, deep client relationships, asking strategic questions in sales, and the evolution from pool company owner to content marketing thought leader.

54:31

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Episode guests

Marcus Sheridan

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Episode notes

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Quick takeaways

Clear communication leads to effective decision-making in business.

Using probing questions fosters self-discovery and impactful relationships.

Businesses should prioritize clear and concise messaging for audience engagement.

Deep dives

Importance of Empowering People with Clarity

Empowering people with clarity by ensuring clear and direct communication fosters effective decision-making. Insisting on a question-based approach, like querying CEOs about their desired outcomes, encourages prioritizing value-centric discussions over technical details, ultimately aiding in making informed choices.

Intro

5min

Evolution from Pool Company Owner to Content Marketing Thought Leader

8min

Building Successful Cultures and Working with Sales Teams

5min

Success and Growth of a Coaching Consulting Company

16min

Fostering Trust and Deep Client Relationships in Business

2min

The Power of Asking Questions in Sales and Marketing

18min

In this episode, we ask Marcus Sheridan about his breakthrough story. Marcus is a keynote speaker, sales+marketing teacher extraordinaire, and author of “They Ask, You Answer”—regularly featured as a fundamental read for anyone looking to grow their business (e.g. by Forbes, Mashable, and BookAuthority).

We cover a lot, including: Marcus’ stance on in-house vs. external content hires; the challenges Marcus faced when teaching businesses about They Ask, You Answer; and Marcus’ gift recommendations for Gray’s mom.

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Agency Breakthrough

Marcus Sheridan – The story behind They Ask, You Answer

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Importance of Empowering People with Clarity

Value of Asking Thought-Provoking Questions

Focus on Core Beliefs for Successful Communication

Striving for Clarity and Direct Communication

Enhancing Communication through Thoughtful Enquiries

Remember Everything You Learn from Podcasts