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Agency Breakthrough
Marcus Sheridan – The story behind They Ask, You Answer
Jul 17, 2023
Keynote speaker Marcus Sheridan shares insights on content marketing, in-house vs. external hires, challenges teaching 'They Ask, You Answer,' and gift recommendations. The podcast delves into fostering trust, deep client relationships, asking strategic questions in sales, and the evolution from pool company owner to content marketing thought leader.
54:31
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Quick takeaways
- Clear communication leads to effective decision-making in business.
- Using probing questions fosters self-discovery and impactful relationships.
Deep dives
Importance of Empowering People with Clarity
Empowering people with clarity by ensuring clear and direct communication fosters effective decision-making. Insisting on a question-based approach, like querying CEOs about their desired outcomes, encourages prioritizing value-centric discussions over technical details, ultimately aiding in making informed choices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode