Evolution from Pool Company Owner to Content Marketing Thought Leader

In this episode, we ask Marcus Sheridan about his breakthrough story. Marcus is a keynote speaker, sales+marketing teacher extraordinaire, and author of “They Ask, You Answer”—regularly featured as a fundamental read for anyone looking to grow their business (e.g. by Forbes, Mashable, and BookAuthority).

We cover a lot, including: Marcus’ stance on in-house vs. external content hires; the challenges Marcus faced when teaching businesses about They Ask, You Answer; and Marcus’ gift recommendations for Gray’s mom.

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