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The $100 MBA Show
MBA772 Guest Teacher: Shama Hyder- Facebook Live and the Impact it Can Have on Your Business
Oct 10, 2016
Shama Hyder, founder of marketingzen.com and a content marketing maven, discusses the game-changing power of Facebook Live for businesses. She emphasizes how it can transform engagement by allowing direct connections with audiences. Hyder shares practical tips for leveraging live video to boost brand visibility, highlighting its cost-effectiveness and organic reach. She also draws parallels to the golden age of Google AdWords, urging entrepreneurs to embrace this powerful tool for their growth and online presence.
15:49
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Quick takeaways
- Facebook Live enables businesses to foster closer connections with audiences through real-time engagement and personal interaction, surpassing traditional video formats.
- The platform provides a cost-effective and accessible method for brands to create impactful content, leveraging higher organic reach and engagement compared to standard posts.
Deep dives
The Power of Facebook Live
Facebook Live is highlighted as a transformative tool for businesses looking to enhance their marketing efforts and engage with audiences effectively. By allowing users to live stream directly to their followers, businesses can create a sense of intimacy and immediacy that recorded videos cannot achieve. The excitement and unique nature of live video can significantly boost audience engagement and make marketing efforts feel more personal. This format capitalizes on the social aspect of Facebook, fostering a closer connection between the brand and its audience.
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