Small Spark Theory: a marginal gains approach to new business and marketing EP92: How to scale fast | Stephen Kenwright
Sep 9, 2024
In this conversation with Stephen Kenwright, a seasoned marketer and co-founder of Rise at Seven, he shares insights from his rapid agency growth journey. He discusses the balance of strategy and luck in scaling, emphasizing targeted marketing and the importance of personal branding. Stephen reveals his key tips for maintaining quality while hiring fast, including a robust onboarding process and frequent pipeline reviews. He also reflects on his decision to exit Rise at Seven and his new role at Ride Shotgun, highlighting adaptive content production.
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Rapid Growth Stats
- Rise at Seven scaled from £1.5m to £7.5m revenue in three years and hired 110 people across four offices.
- Stephen credits rapid client wins and timely market shifts like COVID for that meteoric growth.
Segment Before You Position
- Clear segmentation preceded positioning and made their target customer precise and actionable.
- That focus let Rise at Seven straddle creative and search in a distinct way clients remembered.
Be Ubiquitous To Win Inbound
- Use persistent brand presence to stay mentally available to prospective clients.
- Be everywhere your audience is so people name you first when discussing problems you solve.
