Why Does the Peddler Sing

Book •

Mentioned by

Recommended by

Rory Sutherland

, who describes it as linking salesmanship and showmanship.

Mentioned by

Nick Asbury

as a source of insightful perspectives on advertising and branding.

Recommended by

Stephen Kenwright

for its insights on making things famous and its applications for agency marketing and PR.

Mentioned by

John Evans

, drawing analogy to how peddlers used songs to sell, relating it to advertising's role as entertainment.

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