My Amazon Guy

Amazon SEO Patch Notes 2026 - Rufus has This Impact

Dec 18, 2025
Discover why the hype around Rufus is overrated and what truly matters for Amazon SEO in 2026. Organic sales and click-through rates remain the top ranking factors, while PPC can significantly boost organic rankings. Learn how to optimize your listings with effective titles, A+ content, and alt text. Explore how major brands often overlook basic SEO principles and the critical role of crawlable copy. Get practical tips and resources for your SEO strategy and understand what influences future trends.
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INSIGHT

Rufus Hype Vs. Reality

  • Rufus hype hasn’t changed Amazon’s ranking factors yet and shouldn’t be the focus of SEO efforts.
  • Core ranking influences like organic sales and listing signals still drive discoverability in 2026.
INSIGHT

Organic Sales Still Rule

  • Organic sales remain the single biggest ranking factor and directly move SEO weight.
  • Click-through rate (CTR) is the fastest lever to grow sales and therefore influence rankings.
ADVICE

Optimize Main Image And Title

  • Improve your main image and title to lift CTR and capture more buyers from searches.
  • Use clear, benefit-driven imagery (e.g., product in use) to increase clicks and sales.
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