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Confused if you need to optimize for Rufus? Here's why you don’t, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn’t changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing optimization still drive rankings. This video breaks down updated SEO weight factors, A+ content myths, image alt text, and why turning off PPC will tank your organic rank.
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#AmazonSEO #EcommerceSEO #RufusAmazon #ClickThroughRate #MyAmazonGuy
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - 2026 Amazon SEO Patch Notes
00:13 - Rufus and Why It Doesn’t Affect SEO
00:40 - Organic Sales and Ranking Factors
01:40 - Click-Through Rate Is Still Critical
02:53 - Why Main Image Changes Everything
04:08 - PPC Impacts Organic Ranking
06:14 - CTR Example: Cookie Baking Sheet
08:00 - A+ Content Indexing Still Matters
09:30 - How to Check and Use Alt Text
11:00 - Missed SEO Opportunities by Big Brands
12:20 - Example of Poor SEO in a Listing
13:40 - Conversion Rate and Off-Amazon Triggers
15:00 - Finger-in-the-Air Data: How We Track SEO Signals
16:00 - Rufus Hype vs Reality: No Impact Yet
17:15 - How to Actually Learn Amazon SEO (MAG School + Free Guide)
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