The Mountain Is You delves into the reasons behind self-sabotaging behaviors and offers a comprehensive guide on how to transform these patterns into self-mastery. The book uses the metaphor of a mountain to represent the internal challenges we face and emphasizes the importance of deep internal work, such as excavating trauma, building emotional intelligence, and releasing past experiences. It encourages readers to take responsibility for their actions and to cultivate a resilient mindset to overcome their own barriers to success.
This book delves into the Japanese concept of ikigai, which translates to 'the reason for living' or 'the happiness of always being busy.' The authors, Héctor García and Francesc Miralles, travel to Okinawa to uncover the secrets behind the longevity and happiness of its residents. Drawing from psychology, spirituality, and philosophy, including concepts like Viktor Frankl’s logotherapy and Mihaly Csikszentmihalyi’s 'flow,' the book provides practical tips and insights on how to find purpose and meaning in life. It emphasizes the importance of staying active, nurturing friendships, living in the moment, and pursuing passions to achieve a long and happy life.
Welcome Back to another episode of the Private Equity Podcast, In this episode, Alex Rawlings sits down with Tracie Kelly, Director of Marketing at Exellere Partners, to explore the evolving role of marketing within private equity firms. Tracie shares insights into how marketing contributes to deal origination, firm differentiation, and relationship-building with investment bankers, founders, and advisors. She also discusses the increasing importance of internal marketing functions and how private equity firms can leverage branding to stand out in a competitive market.
Breakdown:
[00:00] – Introduction to the episode and guest, Tracie Kelly, Director of Marketing at Exelir Partners
[00:31] – Tracie’s background: 20+ years in private equity marketing and origination
[01:30] – The common mistakes PE firms make regarding technology adoption
[02:36] – The role of marketing in private equity firms vs. traditional deal origination
[03:51] – How Tracie’s firm integrates marketing with deal sourcing
[05:35] – Tracie’s journey into private equity marketing and how she shaped the role
[07:04] – How KRG Capital (now Mountain Gate) grew from $200M to $2.5B
[08:27] – Why private equity firms should consider hiring internal marketing professionals
[09:57] – Marketing’s role in brand awareness and differentiation in private equity
[10:54] – Current market conditions: Post-2021 deal flow and valuation challenges
[11:51] – The future of private equity: What to expect in Q2, Q3, and beyond
[12:20] – Tracie’s book and podcast recommendations for professionals
[14:15] – The challenge of diversity in private equity and encouraging women in the industry
[16:41] – Why Tracie loves working in private equity and the dynamic nature of investments
[18:06] – How to connect with Tracie Kelly (LinkedIn: Tracie Kelly at Exelir Partners)[18:35] – Closing remarks and thank you for tuning in
Thank you for tuning in!
Connect with Tracie Here
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The Private Equity Podcast, by Raw Selection 
