Tracie Kelly

Tracie Kelly, Director of Marketing at Exellere Partners with over 20 years in private equity, discusses the crucial evolution of marketing in the industry. She highlights how marketing enhances deal origination and sets firms apart in a competitive market. Tracie also explains common tech adoption mistakes by private equity firms and advocates for internal marketing roles to boost brand awareness. Additionally, she shares insights on the current market landscape and its implications for future deal flow.