Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Chelsea Clarke Helps Creators Sell Sites in a Market That's Always Shifting
Nov 26, 2025
Chelsea Clarke, the innovative founder of Her Paper Route and Niche Investor, shares her journey of recovery after losing $90K/month due to Google updates. She discusses the shift in traffic priorities, with Pinterest becoming her key driver. Clarke reveals that lifestyle blogs are gaining ground over traditional niche sites and emphasizes the importance of newsletters in building community and boosting site valuations. With keen insights into market trends and evolving buyer profiles, she offers survival tactics for today's digital landscape.
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Use Pinterest To Diversify Traffic
- Do start using Pinterest as an alternative organic traffic channel to reduce reliance on Google.
- Use Pinterest to rebuild revenue streams since display ad RPMs can be strong for that traffic.
Plan Pins Around Pinterest Trends
- Do research Pinterest Trends and create seasonal content several months ahead to ride recurring interest.
- Design attractive pins, use trending keywords, and optimize descriptions to help Pinterest surface your content.
Lifestyle Sites Outperform Single-Topic Sites
- Buyers increasingly prefer lifestyle sites that cover multiple topics rather than single-topic niche sites.
- Lifestyle sites sell better now because they offer diverse traffic and revenue opportunities for buyers.
