Chelsea Clarke

Founder of Her Paper Route and Niche Investor, an entrepreneur who builds and sells niche and lifestyle websites and advises on newsletter and Pinterest-driven growth strategies.

Best podcasts with Chelsea Clarke

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Nov 26, 2025 • 50min

How Chelsea Clarke Helps Creators Sell Sites in a Market That's Always Shifting

Chelsea Clarke, the innovative founder of Her Paper Route and Niche Investor, shares her journey of recovery after losing $90K/month due to Google updates. She discusses the shift in traffic priorities, with Pinterest becoming her key driver. Clarke reveals that lifestyle blogs are gaining ground over traditional niche sites and emphasizes the importance of newsletters in building community and boosting site valuations. With keen insights into market trends and evolving buyer profiles, she offers survival tactics for today's digital landscape.

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