

Episode 647 | Equipping Sales & Support With Critical Product Knowledge As You Grow
Feb 7, 2023
Whitney Deterding, a product marketing expert, shares invaluable insights on equipping teams with essential product knowledge. She discusses the pivotal role of communication as startups scale, emphasizing how to effectively relay product features and benefits. Whitney elaborates on strategies for onboarding sales and support teams, advocating for knowledge sharing and structured resources. She highlights the importance of effective training and product positioning to ensure teams can confidently articulate value and better understand customer needs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Navigating Product Marketing in Growth
03:09 • 13min
Empowering Onboarding with Knowledge Sharing
16:35 • 5min
Equipping Sales Teams for Success Through Product Knowledge
21:52 • 5min
Empowering Sales Through Effective Training
26:43 • 5min
The Art of Product Positioning
31:19 • 9min