Whitney Deterding

Whitney Deterding, a product marketing expert, shares invaluable insights on equipping teams with essential product knowledge. She discusses the pivotal role of communication as startups scale, emphasizing how to effectively relay product features and benefits. Whitney elaborates on strategies for onboarding sales and support teams, advocating for knowledge sharing and structured resources. She highlights the importance of effective training and product positioning to ensure teams can confidently articulate value and better understand customer needs.