Brandfathers The art of marketing
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Feb 5, 2025 Explore the foundations of effective marketing strategies that resonate with modern consumers. The discussion dives into the power of compelling hooks and storytelling, and how brands must prioritize customer interests. Learn about the importance of innovative distribution and the shift towards direct-to-consumer methods. Examples like the 'Grimace Shake' and brands such as Aesop showcase dynamic marketing adaptations. Discover how performance-driven tactics and creative communication shape today's branding landscape.
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Mastering the Attention Economy
- Marketing now revolves around grabbing attention in an intensely competitive attention economy.
- Tools like TikTok and Instagram are key battlegrounds for capturing consumer focus.
Consumer-Created Viral Marketing
- The Grimace Shake ad became a viral hit largely created by consumers on TikTok rather than McDonald's traditional campaigns.
- Audience-driven memes can surpass agency-created marketing in reach and impact.
Leverage Consumer Moments
- Focus on creating moments and mediums where your consumer gathers and talks, especially leveraging vertical video formats.
- Get involved in relevant cultural conversations for timely marketing impact.