The art of marketing
Brandfathers
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Strategic Distribution and Branding
This chapter explores the pivotal role of distribution in shaping brand identity and consumer perception, using examples from brands like Aesop and Nike. It emphasizes the shift towards direct-to-consumer strategies, the importance of retail presence, and how effective product placement can boost awareness. Additionally, the chapter discusses packaging innovations and the use of relatable communication methods to engage consumers, particularly in the competitive market of athletic apparel.
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