Who Should Set Prices?

Dive into the complexities of pricing in professional services, where the discussion centers on who should really set those prices. Explore the balance between centralized and decentralized pricing authority, weighing the pros and cons of each approach. Learn about innovative recruitment strategies that assess candidates' pricing acumen. Discover the importance of communication and understanding value when assigning pricing responsibilities, and how training should prioritize aptitude over seniority. Pricing isn't just a number; it's a strategy!