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Medici's Network Power in Florence
- In 1434 Florence, Cosimo de' Medici used his network to regain power after exile.
- His central role in Florence's elite network allowed him to outmaneuver wealthier families and become a key leader.
Power in Network Centrality
- Medici family's power stemmed from their unique central network position.
- Acting as a middleman, they controlled communication between unconnected families, enabling strong leadership.
Four Influence Types in Networks
- Four key influence types define network power: popularity, important connections, brokerage, and diffusion.
- Different goals require different types of network positions for effective influence.