What made the Medici family so influential?
Simplifying Complexity
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How to Influence a Network
There are four different ways you can influence a network. Some will be more successful than others depending on the network and what you're trying to actually do with that. The brokerage in bridging is between this centrality, which is what we saw with the Medici. You've got popularity, which is degrees centrality. And then there's diffusion centrality,. Which is how far you can diffuse in the network.
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