Do This, NOT That: Marketing Tips with Jay Schwedelson EASY Instant Boost to Click-Throughs and Conversions! 🫠(and My 50th Bday Plans?)🫠 Jay’s SCOOP | Ep. 490
17 snips
Jan 23, 2026 Discover how a simple two-button tweak can skyrocket your conversion rates by playing with psychology. The magic is in making the 'Yes' button appealing while framing 'No' as a regretful choice. Hear how big brands like Groupon and Shopify utilize this tactic successfully. Plus, Jay shares his quirky wish for his 50th birthday: a weekend on a farm bonding with chickens! Whether you're in marketing or just curious, this quick dive offers entertaining insights and actionable tips to elevate your game.
AI Snips
Chapters
Books
Transcript
Episode notes
Use Rude 'No' Buttons To Boost Conversions
- Do test false-choice button pairings by rewriting the No button to sting (e.g., “No, I like wasting money”).
- This takes five seconds, costs nothing, and often boosts conversions by 15–28% depending on page type.
People Choose Identity, Not Just Options
- Framing a choice makes people pick an identity, not just an option, so the Yes button reads like heroism and the No button implies failure.
- Loss aversion pushes people to avoid the negative identity implied by the rude No button.
Measured Lifts Back The Tactic
- Real research shows false-choice pairings reliably lift conversions: business offers +24%, newsletters +28%, webinars +17%.
- The effect spans offers, lead magnets, free trials and newsletter signups across consumer and B2B pages.
