Intro

Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today’s quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay’s personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult.

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Best Moments:

(00:16) A five-second landing page tweak that can spike conversions without any tech headache

(00:57) The magic move: make the Yes button heroic and the No button painfully self-owning

(01:45) Big brand examples that use it and why it keeps working on us

(03:15) The lift by page type, including a big jump for newsletter signups

(03:42) The psychology behind it: framing effect and loss aversion make “No” feel like a loss

(06:36) Jay’s 50th birthday wish: live on a farm for two days and vibe with the chickens

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206