Freakonomics Radio

How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

206 snips
May 16, 2025
Travis Thul, a Vice President at Minnesota State University and ramen innovator, discusses the importance of grit in overcoming failure. Jill Hoffman, CEO of Path 2 Flight, shares insights from her family's aviation legacy and the value of embracing setbacks. John Boykin, a website designer who tried to revolutionize paint cans, reflects on how failure shaped his career. Artist Joseph O’Connell reveals how public art projects can inspire resilience and new beginnings, illustrating how persistence and the right mindset are key to success.
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ANECDOTE

Ramen Now Invention Struggle

  • Travis Thull invented a "Keurig for ramen" called Ramen Now but struggled to secure enough funding.
  • Despite initial interest, appliance companies balked at the upfront investment required for production.
ANECDOTE

Flight School App Failure

  • Jill Hoffman launched a flight school booking app but faced technical glitches and industry resistance.
  • Despite investing over $100,000 and facing rejection, she persevered before eventually quitting.
ANECDOTE

Redesigning the Paint Can

  • John Boykin tried redesigning the paint can to fix leaking and usability issues but couldn't stop leaks.
  • After investing years and money, he quit because the design needed a total restart and risks were too high.
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