Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Jyoti Bansal on how Traceable found product-market fit
Mar 19, 2025
Jyoti Bansal, CEO of Harnessio and TraceableAI, and co-founder of Unusual Ventures, shares his journey in software entrepreneurship alongside his long-time friend John Vrionis. They delve into the recent merger of Harness and Traceable aimed at revolutionizing the DevSecOps landscape. Jyoti reveals the insights that founded Traceable and emphasizes the iterative nature of achieving product-market fit. He offers valuable advice for early-stage founders, stressing the importance of customer discovery and resilience in building successful companies.
29:49
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Quick takeaways
- Finding product-market fit is an iterative journey that requires constant validation and adaptation based on customer feedback and needs.
- The strategic shift from a product-led growth model to traditional enterprise selling was essential for engaging larger organizations in cybersecurity.
Deep dives
The Journey to Product Market Fit
Finding product market fit requires validating and iterating on initial assumptions throughout the entrepreneurial journey. The discussion emphasizes that it is not a linear path; rather, it often involves pivoting based on customer feedback and market conditions. The journey highlights that despite having previous successes, entrepreneurs must remain flexible and willing to adapt their strategies when necessary. This iterative process is crucial in navigating the complexities of launching a new venture.
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