Banking Transformed with Jim Marous AI, Apps, and Advice: What’s Next for Banking
Sep 23, 2025
In this intriguing discussion, Luke Allchin, Director of Research at RFI Global, shares insights from a study of 130 million U.S. households. He highlights the shift toward social media as a primary source for financial decisions and reveals how mobile banking is set to surpass traditional channels by 2026. Luke emphasizes the rising demand for personalized financial advice and warns of consumer distrust in AI tools. He advises banks to build transparency and trust around AI while adapting to the competitive landscape shaped by challenger banks. A must-listen for anyone interested in the future of finance!
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Convergence Is Reshaping Banking
- Social media, mobile apps, rising advice demand, alternative finance, and AI converge to reshape banking in 2025–2026.
- Trust will separate winners from laggards as digital adoption accelerates.
Claim A Voice On Social Media
- Establish a clear, personable social presence because decision-making often begins on social channels.
- Join conversations early or risk being excluded from customers' research and referrals.
Mobile First Is Becoming Default
- Mobile has overtaken desktop for everyday banking and is on track to dominate investing by 2026.
- Younger generations who only use phones will accelerate app-first expectations across financial services.