Nikonomics - The Economics of Small Business 198 - The Marketer's Playbook: Launching a Full Ad Funnel with AI with Matthew Mellinger
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Jul 3, 2025 Matthew Mellinger, a marketer and SEO expert specializing in local SEO and SaaS products, shares innovative insights into building effective ad funnels with AI. He showcases how to create compelling landing pages and ad creatives in just 30 minutes using tools like Midjourney and Claude. The conversation dives into optimizing ads through split testing on Meta, emphasizing how even non-developers can launch a full campaign quickly. Plus, learn how an AI-generated pricing calculator can streamline user interaction and validate business ideas with minimal investment.
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Building Business with AI Fast
- Matthew demonstrates building a landing page and ad creative for a lawn care business in 30 minutes using AI tools.
- He has no development background and works mostly with marketing and SEO tools like Claude and Midjourney.
Emotional Ad Copy with AI
- Use AI like Claude to generate emotional, outcome-focused ad copy headlines and descriptions.
- Tailor ad copy to target audiences emphasizing benefits like family time over yard work.
Use Facebook Ad Library for Inspiration
- Use the Facebook Ad Library to research and find inspiration from real, active ads.
- Analyze elements like ad visuals, headlines, and descriptions to design your own compelling ad creatives.