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198 - The Marketer's Playbook: Launching a Full Ad Funnel with AI with Matthew Mellinger

Nikonomics - The Economics of Small Business

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Optimizing Ad Performance with AI

This chapter explores the creation and testing of ad creatives utilizing AI-driven methods, emphasizing the significance of split testing for optimizing ad performance. The speakers discuss strategies for effective ad campaigns, including real-time feedback and the integration of various AI tools to enhance the advertising process. Key topics include designing compelling landing pages and the importance of thorough testing to ensure successful customer engagement and conversion.

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