Everyone, we assume, wants to be their best person. Few of us, perhaps, none, hits all their marks in this pursuit even if the way toward the goal is generally apparent. If you want to know how to do a better job hitting those marks, whether its walking 10,000 steps, learning Esperanto, or quitting smoking, a good person to consult would be Katy Milkman. Working at the nexus of economics and psychology, Milkman – the James G. Dinan Professor at The Wharton School of the University of Pennsylvania and co-founder of the Behavior Change for Good Initiative at Penn – studies the almost alchemical process of turning good intentions into solid actions.

In this Social Science Bites podcast, she details for interviewer David Edmonds some of the biases and some of the critical thinking processes that both define and then overcome the obstacles to changing our behavior. These range from concepts with such academic names as present bias and temptation bundling to the more colloquial ‘what the hell effect’ and its antidote, the emergency reserve. But the point of her research – especially as it gets translated to the public through her podcast Choiceology or her 2021 book How to Change: The Science of Getting from Where You Are to Where You Want to Be – is to find practical ways to change yourself.

For example, she explains that “it's important for goals to be measurable and achievable, although they should be a stretch. You know, if your goal is ‘exercise more,’ how can you measure that? How could you even set a commitment device, for instance? … It's also important to have a plan of, sort of, when will I do it, where will I do it, how will I get there. These are called “implementation intentions.” I think the most important part of them is they associate a cue with the action. So just like an actor needs a cue to know when to say their lines, we need to not forget to take action on our goals.”

Her influence in turn is felt practically. Choiceology, for example, is sponsored by the brokerage house Charles Schwab, and Milkman has been a consultant for organizations ranging from the U.S. government and Walmart to 24 Hour Fitness and the American Red Cross. She is a former president of the Society for Judgment and Decision Making and a fellow of the Association for Psychological Science.

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