I Tested 5 AI Prompts That Replace Weeks of Creative Work

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Jun 12, 2025

Jason Keath, author of "The Case for More Bad Ideas" and founder of Social Fresh, joins Kipp to explore how AI can revolutionize the creative process. They discuss five powerful AI prompts that transform weeks of work into hours of productivity. Jason reveals the magic of iterative feedback in marketing campaigns and the essential role of personal creativity alongside AI. There’s also a focus on playful experimentation to foster innovation, pushing creators to embrace risk and gather audience insights.

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INSIGHT

Bad Ideas Spark Creativity

"Bad ideas" are a powerful shortcut to creativity by broadening thought beyond the usual constraints.
Creativity thrives on collisions, assumptions, and collaboration rather than solo work.

ADVICE

Simulate Diverse Feedback Personas

Use AI to simulate a collaboration council with diverse personas for feedback.
Broaden your feedback aperture to gain multiple viewpoints that refine your creative work.

ADVICE

Iterate Naming with AI Feedback

Iterate with AI using quick, regimented rounds to refine creative ideas, especially naming.
Give precise feedback to improve quality and reduce irrelevant outputs like made-up words.

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Ep. 335

Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task?

Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatable creative process, using AI as your ultimate creative collaborator, and five actionable AI prompts that take you from brainstorming to killer campaigns (including ad copy, content ideas, and feedback you actually need). Turn bad ideas into breakthrough marketing, iterate better, and save serious time – all in this episode!

Mentions

Want Jason's Creativity Prompts? Get it here: https://clickhubspot.com/fmw

Jason Keath morebadideas.com
The Case for More Bad Ideas: The Counterintuitive Guide to Creativity https://a.co/d/7q5eqZA
Social Fresh https://socialfresh.com/
Claude https://claude.ai/
Gemini https://gemini.google.com/

Check out this episode on YouTube: https://www.youtube.com/watch?v=xHoIDwFxEQg&t=210shttps://www.youtube.com/watch?v=xHoIDwFxEQg&t=210s

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.