Marketing Against The Grain

I Tested 5 AI Prompts That Replace Weeks of Creative Work

84 snips
Jun 12, 2025
Jason Keath, author of "The Case for More Bad Ideas" and founder of Social Fresh, joins Kipp to explore how AI can revolutionize the creative process. They discuss five powerful AI prompts that transform weeks of work into hours of productivity. Jason reveals the magic of iterative feedback in marketing campaigns and the essential role of personal creativity alongside AI. There’s also a focus on playful experimentation to foster innovation, pushing creators to embrace risk and gather audience insights.
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INSIGHT

Bad Ideas Spark Creativity

  • "Bad ideas" are a powerful shortcut to creativity by broadening thought beyond the usual constraints.
  • Creativity thrives on collisions, assumptions, and collaboration rather than solo work.
ADVICE

Simulate Diverse Feedback Personas

  • Use AI to simulate a collaboration council with diverse personas for feedback.
  • Broaden your feedback aperture to gain multiple viewpoints that refine your creative work.
ADVICE

Iterate Naming with AI Feedback

  • Iterate with AI using quick, regimented rounds to refine creative ideas, especially naming.
  • Give precise feedback to improve quality and reduce irrelevant outputs like made-up words.
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