#10700
Mentioned in 1 episodes
The Case for More Bad Ideas
Sorry, we just need to make sure you're not a robot. For best results, please make sure your browser is accepting cookies.
Book • 1996
Jason Keath's book challenges conventional approaches to creativity by advocating for the exploration of 'bad ideas.
' It posits that these seemingly flawed concepts can serve as catalysts for innovative thinking.
The book likely delves into practical techniques for breaking free from mental constraints and assumptions.
It probably emphasizes the importance of experimentation and iteration in the creative process.
Furthermore, the book suggests that embracing failure and learning from unconventional ideas can lead to breakthrough marketing and business strategies.
' It posits that these seemingly flawed concepts can serve as catalysts for innovative thinking.
The book likely delves into practical techniques for breaking free from mental constraints and assumptions.
It probably emphasizes the importance of experimentation and iteration in the creative process.
Furthermore, the book suggests that embracing failure and learning from unconventional ideas can lead to breakthrough marketing and business strategies.
Mentioned by
Mentioned in 1 episodes
Mentioned by
Kipp Bodnar as the book written by Jason Keath about creativity and the creative process.


104 snips
I Tested 5 AI Prompts That Replace Weeks of Creative Work