Creator Science #64: Charli Marie Prangley - Building a YouTube Channel with 200K subscribers (on the side!)
Jul 13, 2021
Charli Marie Prangley, Creative Director at ConvertKit and host of the popular YouTube channel CharlieMarieTV, shares her journey of balancing a full-time job with her creative passions. She discusses the importance of commitment in growing her channel to nearly 200,000 subscribers while still keeping it a side project. Charli delves into the art of delegation, the significance of maintaining quality in her content, and the mental health aspects of managing creative work. Her experiences offer valuable insights for aspiring creators navigating similar challenges.
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Channel Origins
- Charli Marie Prangley started her YouTube channel after seeing her sister's success and feeling inspired.
- Initially, she focused on fashion, beauty, and lifestyle content, but later transitioned to design.
T-Shirt Business
- Prangley's first business was an e-commerce store selling t-shirts with band lyric graphics.
- She designed Fall Out Boy lyrics, posted them on Tumblr, and sold merchandise for 10 years.
Finding Her Niche
- Prangley's design videos gained more views than her lifestyle content, indicating a niche interest.
- This confirmed her audience's interest in design and encouraged her to specialize.