The GaryVee Audio Experience Technology Does Not Care About Your Opinion of It | Brand Minds Keynote
Jun 30, 2022
Attention is today’s currency in business, and capturing it is crucial for success. The advertising landscape is evolving rapidly, especially with the rise of platforms like TikTok and Web 3.0. Communication strategies must adapt to these changes for effective marketing. Consumer trust in blockchain and NFTs has grown, shifting from skepticism to acceptance, offering new engagement opportunities. Understanding the future of consumer blockchain technology is vital for personal and societal advancement.
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Day Trading Attention
- Gary Vaynerchuk emphasizes the importance of "day trading attention" in today's world.
- Attention is the currency for achieving any goal, professional or personal.
Misplaced Focus on Potential Reach
- Businesses often rely on flawed metrics like potential reach instead of actual consumption.
- This leads to misallocation of resources and missed opportunities.
Embrace Emerging Platforms
- Focus on emerging platforms like TikTok where attention is high and content is low.
- Don't get stuck on established platforms with declining returns.