Technology Does Not Care About Your Opinion of It | Brand Minds Keynote
The GaryVee Audio Experience
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Evolving Consumer Trust in Blockchain and NFTs
This chapter examines how consumer attitudes towards technology, particularly blockchain and NFTs, have shifted from skepticism to acceptance, much like the earlier journeys of social media platforms. It explores the potential of NFTs in business models to enhance customer engagement, foster loyalty, and create new revenue streams through digital assets.
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