First Things THRST

E036 - #1 Marketing Expert: Top Strategies Guaranteed To Grow ANY Business | Raoul Plickat

27 snips
Mar 10, 2024
Explore the expertise of marketing legend Raoul Plickat as he shares insights on personal branding, leads generation, and product release campaigns. Dive into the creative economy, AI in business, and the significance of surrounding yourself with the right people for success.
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ANECDOTE

Early Gym Clothing Business Start

  • Raoul started his first gym clothing business at age 18, designing clothes and learning SEO and ads by himself.
  • He partnered with an older agency guy, which helped him gain leverage and experience in online shops and conversion optimization.
ADVICE

Launch Original Big Ideas

  • Launch an original product that breaks current expectations to generate hype and attention.
  • First research your target audience’s needs and frustrations to craft a big idea with soul that resonates emotionally.
INSIGHT

Campaigns Need Soul and Truth

  • Great campaigns must have soul and evoke strong emotions to make people feel understood.
  • Successful marketers explore broad perspectives and concepts to uncover the truth behind how the world operates.
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