E036 - #1 Marketing Expert: Top Strategies Guaranteed To Grow ANY Business | Raoul Plickat
First Things THRST
Strategic Customer Lifetime Value
The chapter explores the significance of understanding the lifetime value of a customer for business growth, using Starbucks as a prime example. It emphasizes the need for data-driven decisions and efficient processing of information to reduce cognitive load. Challenges faced in managing a successful company and making critical decisions are also discussed, highlighting personal growth opportunities.
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