The Prof G Pod with Scott Galloway State of Play: Streaming, Cable Bundles, and the Media
Nov 12, 2020
Tom Rogers, executive chairman of Engine Media and former president of NBC Cable, shares his insights into the evolving media landscape. He discusses the rise of streaming services and the impending decline of cable. Tom is optimistic about Netflix’s future but sees significant challenges for Disney. The conversation also dives into innovative news models and the impact of tech giants on media consumption. Scott lends his thoughts on recent political events, e-commerce trends, and strategic moves by companies like Apple and Shopify.
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Cable's Paywall
- News and politics are the only TV content not behind a paywall, unlike most entertainment.
- Cable TV acts as an expensive streaming platform due to its bundled nature and high cost.
Cable's Future
- Cable TV can be considered the priciest streaming service due to its high monthly cost and bundled content.
- With cord-cutting, news channels face a challenge in adapting their revenue models as their subscriber base shrinks.
Failed Synergy
- AT&T's acquisition of Time Warner was a failure due to a lack of synergy between telecommunications and content.
- Cable advertising targets an older, less affluent demographic, indicating a declining viewership.