State of Play: Streaming, Cable Bundles, and the Media
The Prof G Pod with Scott Galloway
Streaming’s Competitive Landscape
This chapter examines the decline of cable in the face of emerging streaming services and highlights the fragmented media consumption landscape. It discusses the strategic positioning of major players like Netflix and Disney Plus, emphasizing the need for innovative approaches to gain viewer engagement and uphold market relevance. Additionally, it reflects on the struggles of various media industries to adapt to digital changes while advocating for calculated risks in career paths to foster influence.
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