The Prof G Pod with Scott Galloway cover image

State of Play: Streaming, Cable Bundles, and the Media

The Prof G Pod with Scott Galloway

CHAPTER

The Strategic Partnership of Shopify and TikTok: E-Commerce Revolution

This chapter explores the impactful partnership between Shopify and TikTok, focusing on how it leverages TikTok's extensive user base for e-commerce growth. It also touches on the recent legal developments regarding TikTok in the U.S. and highlights the future potential of subscription e-commerce.

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