Marketing Operators E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose
11 snips
May 6, 2025 In a challenging economy, brands must adapt their marketing strategies to stay afloat. The discussion covers essential budget cuts, effective vendor negotiations, and prioritizing impactful marketing channels. Emphasis is placed on understanding changing consumer behavior, especially in premium markets, and the necessity of value-driven messaging. They explore the innovative use of AI, including ChatGPT, for optimizing marketing efforts and boosting conversions while maintaining a growth mindset. The hosts highlight the importance of continuous testing and revisiting assumptions to ensure relevance.
AI Snips
Chapters
Books
Transcript
Episode notes
Cutting Creative Volume
- Connor McDonald shares they have cut back on creative production and hiring creative strategists.
- They now focus on quality over volume and take big swings on fewer creative assets.
Vendor Cost-Cutting Advice
- Cut non-essential vendors and outsource partners to save costs during downturns.
- Approach vendors transparently and negotiate discounts with long-term partnerships.
Keep Ad Spend Focused
- Do not cut paid media channels that turn inventory into cash; ad spend is critical.
- Maintain media buyers, ad creative, and measurement tools to spend dollars efficiently.
