With rising costs, tariff uncertainty, and declining consumer confidence, brands are being forced to do more with less - and in today’s episode, we break down what that actually looks like in practice, and how we’re adapting our marketing strategies in today’s tough economic environment.
We cover what we’re cutting, what we’re keeping, and where we’re doubling down. From headcount and forecasting to channel prioritization, vendor negotiations, and creative strategy, we share the shifts we’re making to stay lean without stalling growth.
We also get into how our thinking is evolving around incrementality, media efficiency, and value messaging—and why now might be the time to rethink how you define “essential” in your marketing stack. This is a real-time look at how we’re navigating the pressure, adjusting to change, and planning for what’s next.
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00:00 Introduction
03:21 AI in Marketing and Economic Pressures
05:46 Market Trends and Consumer Behavior
09:13 Adjusting Strategies in a Recession
14:51 Vendor Relationships and Cost Management
18:12 Maintaining Growth Amidst Cuts
23:52 Customer Support Innovations
44:16 Navigating Incrementality in Media Spend
47:35 The Importance of Testing and Revalidating Assumptions
50:34 Adapting Marketing Strategies in a Changing Economy
56:51 Understanding Market Dynamics and Consumer Behavior
01:00:07 Positioning Premium Brands in a Downturn
01:04:56 Leveraging Retail Opportunities for Long-Term Gains
01:10:19 The Impact of Tariffs on Marketing Messaging
01:20:55 Strategic Growth in a Competitive Landscape
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