The So What from BCG

Punch Cards, Frequent Flyers, and the Future of Loyalty

Jul 17, 2024
Guest
Edward Crouch
Edward Crouch discusses the future of loyalty programs, emphasizing unique experiences and personalization to create loyal fans. Topics include the impact of loyalty programs on industries, evolution towards personalized interactions, Gen AI's influence on loyalty programs, and reevaluating strategies for future success.
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Episode notes
1
Intro
00:00 • 5min
2
The Impact of Loyalty Programs on Industries
04:47 • 2min
3
Evolution of Customer Loyalty Programs
07:13 • 4min
4
Exploring the Influence of Gen AI on Loyalty Programs and First Mover Advantage
11:15 • 3min
5
Reevaluating Loyalty Programs for Future Success
14:32 • 6min