Edward Crouch
BCG’s global leader for loyalty and membership
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Jul 17, 2024 • 21min
Punch Cards, Frequent Flyers, and the Future of Loyalty
Edward Crouch discusses the future of loyalty programs, emphasizing unique experiences and personalization to create loyal fans. Topics include the impact of loyalty programs on industries, evolution towards personalized interactions, Gen AI's influence on loyalty programs, and reevaluating strategies for future success.
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