Punch Cards, Frequent Flyers, and the Future of Loyalty
The So What from BCG
00:00
Reevaluating Loyalty Programs for Future Success
This chapter explores the necessity for companies to reassess their loyalty programs, advocating for a blend of creativity and customer-centric strategies. It also looks ahead at emerging trends in loyalty programs, such as the influence of subscriptions and the shift towards paid loyalty models.
Play episode from 14:32
Transcript
