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6min chapter
Punch Cards, Frequent Flyers, and the Future of Loyalty
The So What from BCG
Reevaluating Loyalty Programs for Future Success
This chapter explores the necessity for companies to reassess their loyalty programs, advocating for a blend of creativity and customer-centric strategies. It also looks ahead at emerging trends in loyalty programs, such as the influence of subscriptions and the shift towards paid loyalty models.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode