Newsletter Operator How To Sell Newsletter Sponsorships
5 snips
Nov 1, 2024 Discover the ins and outs of monetizing newsletters as the hosts unveil the Grow Letter ad network. They tackle the challenges of securing sponsorships in a competitive market and stress the importance of verified audience data. Learn how to seamlessly integrate ads for enhanced reader engagement and effective calls to action. The discussion also highlights strategies for tailoring content to maximize sponsorship ROI, while emphasizing the crucial role newsletters play in broader business strategies. Tune in for actionable insights!
AI Snips
Chapters
Transcript
Episode notes
Influencer Marketing Management
- Ryan Carr's experience with influencer marketing at The Hustle and Trends involved managing numerous creators.
- It was a logistical challenge without a platform, requiring individual emails and rate discussions.
Newsletter Advertising Evaluation
- Focus on ad clicks and consider bot activity when evaluating newsletters for advertising.
- Prioritize newsletters with high engagement, even if the initial deal seems appealing.
Newsletter Monetization Challenges
- Newsletter publishers face monetization challenges due to changing ad rates and increased competition.
- Brands are more cautious with CPM deals, and CPMs are generally lower than in previous years.